Great Things Never Come From Comfort Zones by Kellie Liquori At a very young age I learned to adventure outside my comfort zone and attack my goals. When I was in middle school, I decided I wanted to be a part of a team. I didn’t play sports nor did I know the first thing…
So… Why the Car Biz? By Mike Pezzella Fresh out of college, I moved back to my hometown in Central Jersey (Yes, it exists). I was unsure of exactly what I wanted to do, so I decided to take a temporary full-time job at a Toyota Dealership… or so I thought. The place was filled…
Stop Buying More Leads…Start Texting by Stan Sher How many of you slowed down your advertising in recent times? I know that a few dealers went from spending $80-90k a month in advertising down to $50k and still continue to sell cars and break records. Other dealers are operating with a smaller sales staff and…
BDC: SIMPLE vs. EASY by Mike Pezzella During my baseball days, my Father was tough on me; for no other reason than he wanted me to succeed. After a game I struggled in, he said to me, “It’s just baseball, it’s an easy game.” To which I replied, “It’s a SIMPLE game, not EASY.” The…
Dealer Retention Services to expand offerings for auto dealers by hiring Stan Sher to improve dealership business development and customer service operations. Aug. 8, 2020 / PRZen / TOMS RIVER, N.J. — This has been quite a year for the world. We are living in a time where changes are forced to create a new norm.…